Kai Cenat opens up about VIVET, fashion inspirations, and finding his style

Kai Cenat is taking his creativity into fashion with VIVET, a new brand that he hopes can eventually become a “household name”. The creator discussed his move into fashion, the influences behind his work, and his advice for aspiring creatives in a new episode of Instagram’s Close Friends Only, alongside his sister Kaiya.

The brand centres around attire made for seasons like fall and winter. The streamer also acknowledged that launching a fashion brand has put him in unfamiliar territory, particularly as someone whose career was built primarily as a creator.