XBOX Revealed Senua to Attract Ninja Theory Buyer

XBOX showcased the reveal of Senua during last week’s showcase in the hopes of attracting a buyer for studio Ninja Theory, a new report claims.

Ninja Theory is among several studios facing closure by XBOX, and while the closure decision surprised many as it occurred just days after the reveal of Senua, the apparent reasons for XBOX’s showcase decision have emerged.

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XBOX Hoped to Attract Ninja Theory Buyer With Senua Reveal

According to Game File, Microsoft’s plan to sunset or split with Ninja Theory was made ahead of the Xbox Game Showcase on June 7, with the thinking that “the promise of a newly announced game would help draw investor interest in the studio.”

However, it seems that it hasn’t quite gone to plan, as reports continue to indicate that Ninja Theory will be shuttered, while other studios facing closure have been reported to be in discussions to negotiate the prevention of being closed down.

Reports have stated that Compulsion and Double Fine are looking to negotiate with Microsoft’s gaming wing, but it has since been indicated that Ninja Theory is shutting down.

Ninja Theory’s closure and the other studios set to be sunset come amid a sweep of changes at XBOX under the leadership of Asha Sharma, who has also cut Game Pass prices and restored exclusivity banners for some titles.

However, one XBOX executive has said the company isn’t reversing course on its exclusive games strategy, despite Gears of War: E-Day and Fable confirmed to be platform exclusive.

Check out the reveal trailer for Senua below.

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