Xbox Reevaluating Approach to Exclusivity and AI

Asha Sharma and Matt Booty officially comment on the return of the Xbox branding.

A recent report stated that Asha Sharma, Xbox CEO, said the Microsoft Gaming branding was being scrapped in favor of a full return to Xbox. Now, both Sharma and Xbox CCO Matt Booty have confirmed this with a joint statement outlining the future of Xbox and the brand’s mission.

Xbox Re-Considering Relationship with Exclusivity

The mission statement reveals that Xbox is reevaluating its approach to exclusivity and AI.

“Along the way, we will reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide,” it reads.

In recent years, Xbox has become more of a third-party publisher releasing games on Nintendo and Sony platforms. Now, it appears that the approach is being reconsidered.

This is a developing story, and more will be added shortly.