Xbox Game Pass Is “Too Expensive”, Xbox CEO Says

Xbox CEO Asha Sharma believes that Xbox Game Pass has become too expensive. In a message sent to Xbox Employees, the new head of Xbox admitted that the service isn’t the best deal for players.

First reported by The Verge, Sharma suggests that Microsoft needs to find “a better value equation” for the service.

“Game Pass is central to gaming value on Xbox. It’s also clear that the current model isn’t the final one,” Sharma wrote via The Verge. “Short term, Game Pass has become too expensive for players, so we need a better value equation. Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around.”

What Xbox could be planning for the service is currently unknown, but there’s been no shortage of speculation.

Recently, there have been rumors of new Xbox Game Pass tiers coming to the service. One specific one seemingly included only first-party games. There’s also been a rumor suggesting that Call of Duty may no longer come to the service day-and-date. What hasn’t been suggested or speculated on, at least yet, is the idea that Microsoft just lowers the price of Game Pass.

Less than a year ago, Microsoft announced that Xbox Game Pass Ultimate pricing was going up by 50%. Other plans, such as Game Pass PC, also saw a significant monthly price increase.

Do you think Xbox Game Pass is too expensive? What do you believe is a fair price for the service? Leave your thoughts in the comments below, and in this official Insider Gaming Discord.

In other news, read about the new Assassin’s Creed: Black Flag Remake leak that confirms new content is coming to the game. And for even more Insider Gaming delivered directly to your inbox, sign up for our newsletter.