Sony Says it Won’t Sell Hardware ‘at Significant Losses’ as PS6 Costing $1000 Rumors Continue

Sony has said that it doesn’t intend to sell its hardware at a significant loss as PS6 rumors continue to swirl that the console could cost $1000+.

The news comes following a rumor last week that the PlayStation 6 currently costs around $960 in materials.

PS6 Won’t be Sold at a Significant Loss

The news came during Sony’s latest Q&A session, where Sony was asked to provide an update on their current plan around hardware pricing and profitability.

In response, CEO, Hideaki Nishino, said, “First, we regard hardware as the base for providing the gaming experience, and by offering products such as the PlayStation Portal Remote Player (PS Portal), we aim to provide experiences tailored to users’ play styles beyond the living room, which has traditionally been considered the primary usage environment.”

He continued,

“As for pricing, it is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan. At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand.

“As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.”

Traditionally, PlayStation has subsidized its console prices by a couple of hundred dollars in the hopes of flooding the market with consoles and making profits on software; however, it seems like the current RAM situation has made that unfeasible.

According to rumors, the PS6 is currently planning to launch in 2027 – a date that Insider Gaming could not verify.

That being said, hardware prices are expected to continue to rise, with some analysts predicting that the prices are going to double again in the coming months. So, at the moment, $1000 for the PS6 could be somewhat optimistic and could be a lot higher.

What do you think of the next-generation consoles and the PS6 potentially costing over $1000?Let us know your thoughts on the Insider Gaming Discord server.

For more Insider Gaming content, read about how there are ‘no plans’ to release a GTA 6 disc, and be sure to sign up for our Insider Gaming newsletter