Logan Paul: Pokémon has a “massive opportunity” to revive its classic era

Logan Paul believes Pokémon’s next big step forward could come from embracing its past.

In a recent post on X, Paul argued that The Pokémon Company is sitting on a huge untapped opportunity rooted in nostalgia. According to him, the same excitement that pushed Pokémon into global mainstream culture during the late 1990s still exists today, particularly among adults who grew up with the original games.