GTA 6 Marketing Plan ‘Reflects Where Audiences and Attention is Today’, Says Take-Two CEO

In a new interview, Take-Two Interactive CEO Strauss Zelnick has revealed that there is marketing in place for GTA 6, but that it reflects where audiences and attention are today.

In short, Zelnick suggests that GTA 6 marketing will not be similar to the likes of GTA 5.

In the new interview with GI.biz, Zelnick directly answers the question around marketing for GTA 6 and, I guess, that all-important GTA 6 Trailer 3 reveal that everyone is adamant must be released as soon as possible.

Zelnick said in the interview, “I’ve been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment,” he says. “And the answer is of course we need to market it.” We should expect “a very significant broad based marketing campaign that reflects where audiences and attention is today,” which is to say it won’t resemble the approach taken for GTA 5 back in 2013. “13 years ago we were still buying network television. We won’t be buying a lot of network television.”

So basically, don’t expect a GTA 6 trailer today, and expect Strauss Zelnick to once again reconfirm in today’s Take-Two earnings call that GTA 6 marketing will start in the summer. Summer officially starts on June 21.

When do you think GTA 6 Trailer 3 is going to release? Let us know on the Insider Gaming Discord server.

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