FURIA joins forces with BetBoom to elevate Brazilian esports scene

FURIA has announced a two-year partnership with BetBoom to strengthen the fast-growing esports ecosystem of Brazil.

The deal aims to advance FURIA’s growth strategy as one of Brazil’s leading esports and entertainment organizations, while expanding BetBoom’s presence as a prominent global betting brand in competitive gaming.

BetBoom’s logo will appear on the left shoulder of FURIA’s CS2 jerseys, symbolizing a shared commitment to innovation, responsibility, and long-term esports development.

“We are happy to announce this partnership, which comes after a long selection process. We were looking for a brand that was committed to responsible work, and BetBoom met that criterion. In addition to having a high power of creativity and innovation in its products and communication, it also invests in sectors in which FURIA is very impactful, such as CS,” FURIA Co-CEO André Akkari said.

Unlike traditional sponsorships focused solely on branding, the FURIA-BetBoom alliance will drive community-centered projects that promote creativity and ethical practices across esports as well as betting.

Brazilian Counter-Strike legend Gabriel “FalleN” Toledo will serve as ambassador, helping promote the partnership and engage fans. His influence is expected to boost the collaboration’s reach within both the local and international esports communities.

A key element of the partnership is Madhouse TV, a new media project co-created by FURIA and popular Brazilian podcast Podpah. The platform will broadcast major CS2 tournaments and exclusive content for local audiences, further establishing Brazil as a global esports hub.

“BetBoom Latam is proud to open a new chapter for Counter-Strike in Brazil. By partnering with FURIA, welcoming Gabriel ‘FalleN’ Toledo as our exclusive ambassador, and teaming up with Madhouse TV as our media partner, we are bringing together legends who embody the passion and spirit of esports,” Stepan Dobrovolskiy, CEO of BetBoom Global, said.

“This partnership is not only a great honor, but also a decisive step towards revitalizing the landscape after years of stagnation. Together, we will inspire fans, elevate the competition and provide an era of rebirth filled with unforgettable moments for the Brazilian Counter-Strike community,” Dobrovolskiy added.

With FURIA’s competitive drive, BetBoom’s resources, and FalleN’s leadership, the partnership is set to energize Brazil’s esports landscape and inspire the next generation of fans and players.